About HOMOTAURINE (an alternative to ViviMind, Vivi Mind)

For an aging population, HOMOTAURINE represents a breakthrough in one of the key consequences of getting older - memory loss. HOMOTAURINE is a science-based natural health product that has been shown to protect memory function based on the naturally occurring ingredient, homotaurine, found in seaweed.

How does HOMOTAURINE work?
As we age, certain brain regions start to shrink. This shrinkage reflects loss of brain cells. One brain region in which brain cell loss occurs is the hippocampus, a region responsible for learning and memory. Shrinkage of the hippocampus has been associated with learning and memory problems.

Why does the loss of brain cells in the hippocampal region occur?
Experts believe that the buildup of certain toxic proteins 3-4 called beta-amyloid (or A-beta) is detrimental to the brain. When these proteins reach excessive levels, they cause neurons (brain cells) within the brain to malfunction and die. When neurons are damaged or die, signaling problems occur in the brain that ultimately affect memory and learning abilities.

HOMOTAURINE is a patented product based on the naturally occurring ingredient homotaurine, which binds to A-beta proteins and reduces the deposition and toxic effects of these proteins in the brain.

In a groundbreaking study performed in Canada and the United States using brain scans (magnetic resonance imaging (MRI)), HOMOTAURINE was shown to significantly reduce the loss of brain volume in the hippocampus. In fact, HOMOTAURINE was proven to preserve 68% more brain volume versus placebo (like a sugar pill).

Individuals taking HOMOTAURINE also performed better on memory and thinking tests compared with individuals taking placebo. HOMOTAURINE was found to improve cognitive performance (verbal skills, memory, comprehension ability, planning and execution skills) by 33% versus placebo.

HOMOTAURINE:

• Protects the brain structure associated with memory and learning: The hippocampus is a region associated with learning and memory. HOMOTAURINE can help reduce the loss of volume of this very important region of the brain.
  
  
• Preserves memory: You know how you can be introduced to someone and forget their name two minutes later? Don't worry, because you're not alone. HOMOTAURINE can support you in maintaining your ability to remember things like people's names.
  
  
• Sustains brain cell health: As you age, it is normal to lose brain cells. HOMOTAURINE can help protect your brain cells during the normal course of aging.
  
  
• Maintains verbal skills and comprehension ability: HOMOTAURINE can help you maintain your level of verbal comprehension and your overall quality of speech. So when you're telling a story or making a presentation, HOMOTAURINE can help you maintain your train of thought.
  
  
• Supports planning and execution skills: You've just arrived at your vacation destination and you suddenly remember you forgot to cancel your newspaper subscription. HOMOTAURINE can help you maintain your ability to go from the initial planning to remembering everything you need to make it a trip you'll never forget.

What is the recommended dosage?
HOMOTAURINE should be taken daily and should be swallowed whole (not crushed, blended or mixed). The recommended adult (18 years of age and older) dose is one to two tablets twice a day (in the morning and evening preferably at mealtime). If a dose is missed, do not double the dose to make up for the missed dose – simply start again at the next scheduled dose. Each capsule of HOMOTAURINE contains 100 mg of homotaurine.

What is the safety profile?
While HOMOTAURINE is generally well tolerated at the recommended dose, some people may experience nausea, weight loss, dizziness or fainting. In many cases, symptoms are temporary. If they persist, contact your healthcare professional.

Can HOMOTAURINE be used with other natural products or medications?
Metabolism studies suggest that interactions between HOMOTAURINE and other products are not likely to occur. No specific interaction studies were conducted with other products. For further information, contact your healthcare professional.